Ginci Insights

Have you ever wondered: when you’re using the newest AI tools like ChatGPT Atlas or Perplexity’s Comet, what their water footprint might be? Data centres powering generative AI now consume billions of litres of freshwater each year to stay cool — often in regions already facing droughts and rising heat. The real question isn’t how powerful AI will become — it’s whether it can evolve without draining the planet.