Ginci Insights

Have you ever wondered: when you’re using the newest AI tools like ChatGPT Atlas or Perplexity’s Comet, what their water footprint might be? Data centres powering generative AI now consume billions of litres of freshwater each year to stay cool — often in regions already facing droughts and rising heat. The real question isn’t how powerful AI will become — it’s whether it can evolve without draining the planet.

PFAS are becoming a global environmental crisis. But the challenge is not just chemical — it is also climatological. As droughts, floods, wildfires, and extreme weather events become more frequent, the behavior and spread of PFAS is changing.

Water systems - long treated as engineering assets - are now emerging as one of the most critical stress tests of climate readiness.

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